In this episode, we’re talking with Zach Spuckler who is the founder of Heart, Soul & Hustle. If you’re wondering what it’s like to have a super successful launch, a “failed” launch, or want to learn more about challenges, Zach is going to cover it all. He provides a super unique perspective to the definition of what online business can look like!
In this episode we're talking with Rebecca Tracey of TheUncagedLife.com to discuss the logistics of being location independent, running in-person retreats, and making your own schedule. One of the biggest benefits to running your own business is being in charge of your schedule and having the freedom to go wherever you want. We also chat about being fearless when investing in your business and her predictions for the future of online course businesses.
In this episode, we’re chatting with Lauren Hooker of ElleandCompanyDesign.com about balancing freelance work with launching and running courses, what sets her apart from other content creators, and finding the right mindset for hiring new members for your team. We discuss constantly being pressed for time while juggling client work as a freelancer, creating a course, and being present in our day-to-day jobs.
In today’s episode, we’re answering a question from our listener Haley: What are your thoughts on services before courses?
This is one of our most frequently asked questions and one of the biggest misconceptions we’ve seen. We share why coaching and working with clients isn’t a requirement for selling your own courses and how to give yourself permission to do whatever you want to do with your business!
Many course creators feel like they’re trapped in the “launch to launch” cycle– constantly waiting for the income from their next launch to come in. In this episode, we’re joined by Addi Ganley of AddiGanley.com and FrugalFanatic.com for a conversation on escaping this cycle by setting up streams of passive income.
We discuss how to master affiliate marketing, the benefits of simplifying your courses and pricing them low, and how you can confidently ask your audience what products they truly want to purchase!
In this episode, we’re joined by Alex Tooby of AlexTooby.com. Alex is a master of turning a follower on Instagram into money in the bank, and she’s here to discuss her method to marketing on Instagram, how to cultivate the best feed for your business, and her top advice for beginners just starting out with online courses and Instagram.
In this episode, we’re joined by Abby and Donnie Lawson, owners of justagirlandherblog.com, to discuss how they transformed a small personal blog into a full-fledged business, complete with ebooks, webinars, and onlinae courses.
We talk about their best marketing strategies for attracting the right audience, how to launch for the first time, dividing up responsibilities and getting organized, and how to decide which topics become ebooks and which topics become courses.
In this episode, we’re answering a question we get really often:
What is a signature course and why do I need one?
We're explaining the differences between a regular course and a signature course, the benefits and side effects of being known for your course, and the top misconceptions surrounding creating and selling a signature course.
Today’s guest is Ankur Nagpal, founder of Teachable.com, a course hosting and creation platform that we’ve loved and used for all of our recent courses.
We discuss the insights Ankur has gathered from his position beside the scenes of running and selling thousands of courses on Teachable, metrics and data you can use to measure the success of your course, and his predictions for the future of course creation.
In this episode, we’re answering one of the most frequently asked questions from our Facebook Group: Why would anyone pay for my course when there’s so much information available online for free?
While all of the free content available on blogs, Youtube channels, and Pinterest might make creating and selling your own course feel silly, we’re living proof that customers will happily pay for your expertise! We share our five main reasons why people buy online courses, and how being confident in your own story is the key to attracting the perfect audience.
Today’s guest is Adrienne Dorison from adriennedorison.com, a success strategist, entrepreneur, and host of the podcast The School of Self-Mastery. We discuss how Adrienne quit her day job, launched a 6-figure course, and paid off her student loan debt – all while starting with a tiny list. Prepare to be inspired!
I have been planning for my own brand photos and I always struggle with this, so I asked Paige to share her tips with me and I could NOT keep them to myself! If you're struggling to figure out what the heck your brand is or how to turn "visual ideas" into real-life photos that feel like YOU, read this!
And lucky for you, Paige has a cheatsheet you can download full of ideas for your own photoshoot. I am using this in my shoot coming up!
I'll let Paige take it from here!
A brand is more than a set of brand collateral. More than your logo, your colour palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey.
And how do we do that? Through a styled brand photoshoot.
There should be visual consistency at every brand touchpoint so that your audience “gets” that it’s your brand because of consistency in the colour palette, the tone, the voice and the visuals, while all tying back to your brand vision and values.
In this episode, we’re answering Nancy’s question:
“Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?”
Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems!
We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter.