TFS 017: How To Build a Location-Independent Online Business with Rebecca Tracey

TFS 017: How To Build a Location-Independent Online Business with Rebecca Tracey

In this episode we're talking with Rebecca Tracey of TheUncagedLife.com to discuss the logistics of being location independent, running in-person retreats, and making your own schedule. One of the biggest benefits to running your own business is being in charge of your schedule and having the freedom to go wherever you want. We also chat about being fearless when investing in your business and her predictions for the future of online course businesses.  

TFS 015: How to balance freelancing and selling courses with Lauren Hooker

TFS 015: How to balance freelancing and selling courses with Lauren Hooker

In this episode, we’re chatting with Lauren Hooker of ElleandCompanyDesign.com about balancing freelance work with launching and running courses, what sets her apart from other content creators, and finding the right mindset for hiring new members for your team. We discuss constantly being pressed for time while juggling client work as a freelancer, creating a course, and being present in our day-to-day jobs.  

TFS 014: Do I need to offer services before I sell a course?

TFS 014: Do I need to offer services before I sell a course?

In today’s episode, we’re answering a question from our listener Haley: What are your thoughts on services before courses?   
   
This is one of our most frequently asked questions and one of the biggest misconceptions we’ve seen. We share why coaching and working with clients isn’t a requirement for selling your own courses and how to give yourself permission to do whatever you want to do with your business!  

TFS 013: How to add affiliate income to your revenue stream with Addi Ganley

TFS 013: How to add affiliate income to your revenue stream with Addi Ganley

Many course creators feel like they’re trapped in the “launch to launch” cycle– constantly waiting for the income from their next launch to come in. In this episode, we’re joined by Addi Ganley of AddiGanley.com and FrugalFanatic.com for a conversation on escaping this cycle by setting up streams of passive income.

We discuss how to master affiliate marketing, the benefits of simplifying your courses and pricing them low, and how you can confidently ask your audience what products they truly want to purchase!

TFS 012: How to promote your course on Instagram with Alex Tooby

TFS 012: How to promote your course on Instagram with Alex Tooby

In this episode, we’re joined by Alex Tooby of AlexTooby.com. Alex is a master of turning a follower on Instagram into money in the bank, and she’s here to discuss her method to marketing on Instagram, how to cultivate the best feed for your business, and her top advice for beginners just starting out with online courses and Instagram.

 

TFS 011: How to know if your idea is a course or an ebook with Abby and Donnie Lawson

TFS 011: How to know if your idea is a course or an ebook with Abby and Donnie Lawson

In this episode, we’re joined by Abby and Donnie Lawson, owners of justagirlandherblog.com, to discuss how they transformed a small personal blog into a full-fledged business, complete with ebooks, webinars, and onlinae courses.

We talk about their best marketing strategies for attracting the right audience, how to launch for the first time, dividing up responsibilities and getting organized, and how to decide which topics become ebooks and which topics become courses. 

 

TFS 010: What is a signature course and why do I need one?

TFS 010: What is a signature course and why do I need one?

In this episode, we’re answering a question we get really often: 
 
What is a signature course and why do I need one? 
 
We're explaining the differences between a regular course and a signature course, the benefits and side effects of being known for your course, and the top misconceptions surrounding creating and selling a signature course. 

 

TFS 009: What makes a successful course with Ankur Nagpal, founder of Teachable

TFS 009: What makes a successful course with Ankur Nagpal, founder of Teachable

Today’s guest is Ankur Nagpal, founder of Teachable.com, a course hosting and creation platform that we’ve loved and used for all of our recent courses.  

We discuss the insights Ankur has gathered from his position beside the scenes of running and selling thousands of courses on Teachable, metrics and data you can use to measure the success of your course, and his predictions for the future of course creation. 

 

TFS 008: Why would somebody pay for my course if there's so much free information online?

TFS 008: Why would somebody pay for my course if there's so much free information online?

In this episode, we’re answering one of the most frequently asked questions from our Facebook Group: Why would anyone pay for my course when there’s so much information available online for free?  
 
While all of the free content available on blogs, Youtube channels, and Pinterest might make creating and selling your own course feel silly, we’re living proof that customers will happily pay for your expertise! We share our five main reasons why people buy online courses, and how being confident in your own story is the key to attracting the perfect audience. 

 

TFS 007: How to Leverage a Small List with Adrienne Dorison

TFS 007: How to Leverage a Small List with Adrienne Dorison

Today’s guest is Adrienne Dorison from adriennedorison.com, a success strategist, entrepreneur, and host of the podcast The School of Self-Mastery. We discuss how Adrienne quit her day job, launched a 6-figure course, and paid off her student loan debt – all while starting with a tiny list. Prepare to be inspired!  

 

6 Tips for a Successful Brand Photoshoot with Paige of Studio Bicyclette

6 Tips for a Successful Brand Photoshoot with Paige of Studio Bicyclette

I am SO EXCITED to be sharing this guest post with you today from my friend and Course Coven masterminder Paige Boersma from Studio Bicyclette (yes her website is amazing!)

I have been planning for my own brand photos and I always struggle with this, so I asked Paige to share her tips with me and I could NOT keep them to myself! If you're struggling to figure out what the heck your brand is or how to turn "visual ideas" into real-life photos that feel like YOU, read this!

And lucky for you, Paige has a cheatsheet you can download full of ideas for your own photoshoot. I am using this in my shoot coming up!

I'll let Paige take it from here!

 

A brand is more than a set of brand collateral. More than your logo, your colour palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey.

And how do we do that? Through a styled brand photoshoot.

There should be visual consistency at every brand touchpoint so that your audience “gets” that it’s your brand because of consistency in the colour palette, the tone, the voice and the visuals, while all tying back to your brand vision and values.  

TFS 006: When is the Best Time of Year to Launch?

TFS 006: When is the Best Time of Year to Launch?

In this episode, we’re answering Nancy’s question:

“Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?”

Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems!

We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter.  

 

TFS 005: How to Successfully Have More Than One Course with Sarah Morgan

TFS 005: How to Successfully Have More Than One Course with Sarah Morgan

On this episode of The Femtrepreneur Show we’re joined by Sarah Morgan, blogger and online course creator at xoSarah.com. We discuss how to make your transition from client work to course creation as easy as possible, the true reality of running multiple online courses, outsourcing, niches, and creating courses on a level system.  

 

TFS 004: How to Choose a Course Topic When You Have Too Many Ideas

TFS 004: How to Choose a Course Topic When You Have Too Many Ideas

In this episode of The Femtrepreneur Show, we're answering two questions all about picking the right topic for your course:  

  1. Emily asked, "How do I pick my first course to make when I have three different topics that I'm extremely passionate about?"  
  2. And Raven asked, “What do we do if two completely different course ideas we've put out to followers are both getting the same amount of popular responses? How do I choose which one to pursue?”   

Be sure to listen to this episode to hear all about our fail-proof criteria for picking a course topic! 

 

TFS 002: How to Host a Profitable Facebook Group with Caitlin Bacher

TFS 002: How to Host a Profitable Facebook Group with Caitlin Bacher

On this episode of The Femtrepreneur Show we’re joined by social media mogul Caitlin Bacher. After working as a freelance social media marketer and consultant, Caitlin took a chance and launched her own online courses. She is now the owner and CEO of a 6-figure business!

We discuss why you should create your own Facebook Group, the importance of trusting your intuition and taking chances, and how to maximize your profits while working five hours a day.

This is a hugely valuable episode if you want to make a living selling courses! 

TFS 001: Who Is Going to Buy My Course? Where to Find Your Audience.

TFS 001: Who Is Going to Buy My Course? Where to Find Your Audience.

Welcome to The Femtrepreneur Show, the podcast that teaches you everything you need to know about creating, launching, and selling your own online courses.

On today’s episode, we discuss how to find the right students for your courses by finding and infiltrating social media groups, and how to then capture the attention of your potential community.

Topics Discussed in this Episode: 

  • Starting from scratch: Infiltrate and capture (0:00) 

  • Using forums and Facebook Groups to find community (04:50) 

  • Marketing on Reddit (11:35) 

  • Tapping into someone else’s audience: Vertical Market Partners (16:30) 

  • Why finding an audience is step one to course creation (20:30)

 

TFS 000: The Femtrepreneur Show, The Only Podcast By and For Online Course Creators

TFS 000: The Femtrepreneur Show, The Only Podcast By and For Online Course Creators

Welcome to The Femtrepreneur Show, the podcast that teaches you everything you need to know about creating, launching, and selling your own online courses.

Join us as we discuss our no-bullshit strategies for finding your niche, creating your course, building your list, and more! We’ll bring you real case studies from real launches, interviews with online course owners, and all the answers to your tech and technique questions.

Meet your hosts, Mariah and Megan! In this episode, we discuss our backgrounds in online businesses, how we collaborate on Femtrepreneur, and what you can expect from our podcast.