TFS 006: When is the Best Time of Year to Launch?


In this episode, we’re answering Nancy’s question:

“Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?”

Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems!

We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter.  

If you like to see things visually mapped out, download our free worksheet to help you figure out the best time to launch your show!


Topics Discussed in this Episode: 

  • Does launch time matter? (00:35) 
  • Timing your launch to fit your audience’s needs (2:05) 
  • Benefits of a summer launch (6:20) 
  • Why you shouldn’t stress about a winter launch (8:20) 
  • Timing your first launch (11:30) 

If you want to see the unedited video version of these recordings, head over to to see the raw video footage of each episode. 

Quotes Worth Sharing: 


Don’t Forget! 

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