Last week I wrapped up the biggest launch of my business so far.
I more than doubled all of my stretch goals, enrolled more amazing students than I anticipated, and tested out a LOT of advanced strategies that I had never tried before.
This launch wasn’t big by accident - it was designed to be.
Everything I did for this launch was bigger, better, and more professional than I had ever done for a launch before.
I had been planning and preparing for this launch for 2 months ahead of time, and creating the content for more than a YEAR. It’s no accident that it was a big success.
$450k in 14 Days
A lot of people love to talk about their launches and numbers, but tend to clam up when you ask them about the details. How did they pull it off? How much did they spend? How stressful was it? What mistakes did they make?
I’m pulling back to curtain on THAT stuff today, the behind the scenes stuff, because it’s important for me to be transparent and show you what REALLY goes on.
One thing I noticed after talking about my launch on Periscope, was how different people’s ideas about what a big launch like that looks like from the outside compared to the reality.
The reality is that I was still tweaking my sales page 10 minutes before we went live, that my boyfriend and video editor stayed up for 48 hours straight to make that sales video, and that I didn’t spend nearly as much money on the launch as people thought (because I operate lean and mean).
So today I’m probably going to surprise you, burst your bubble, and maybe give you some insight into what I did and perhaps more importantly DID NOT do in order to have an “almost half a million dollar” launch (haha, just wanted to write that!).
I’ll be curious to hear if the reality matched your expectations or not!