How To Launch Your Course When You Work a Full-Time Job with Brittany Berger

How To Launch Your Course When You Work a Full-Time Job with Brittany Berger

Meet Brittany Berger, who impresses the hell outta me.

Brittany is a Launch Your Signature Course™ student who is one of the toughest, most badass babes we know. She launched her course within 6 weeks - working only on the weekends! She has a full time day job and a VA business and a blog - and launched her course on top of all of that!

Her story is inspiring to me because even after being diagnosed with chronic illness, she rocked her course launch and even used her limited time to her advantage.

I hope you love her story as much as I do!

I'll let Brittany take it from here:

Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

“I don’t have a blog, can I still create a course or product?”

“I hate my website! It’s impossible to use. I can’t even edit it myself!”

“I want to start my online business, but step 1 is having a website and I literally have no tech skills and no idea where to start.”

For the past year, our readers and students have been telling us about their website struggles.

And we’ve been listening :)

So for a year, we tested and tweaked and optimized.

We studied what makes a website that converts.

Not a website that was “pretty” or “cool” - but one that actually converted MORE email subscribers and made more sales on autopilot.

How could we create the perfectly organized, optimized website just for course creators and infopreneurs like us? What would that look like?

Why we switched to Teachable to Host and Sell Online Courses (And 6 Reasons Why You Should Too)

Why we switched to Teachable to Host and Sell Online Courses (And 6 Reasons Why You Should Too)

Last August, I made the switch to Teachable for hosting and selling all of my online courses (which are my entire business!).

To be honest, I hesitated to “make the switch” for a long time before we did it.

See, when I first started creating and selling courses years and years ago, a lot of the technology that we rely on today did not even exist.

(This is why I am constantly telling you that you are SO lucky to have these software resources at your disposal that are both easy to use and amazingly robust. I’m not bullshitting when I say that NOW is the best time to create an online course.)

So when I first started selling courses, I had VERY limited options.

I chose the cheapest path. I set up email courses, connected everything with a $10/month payment gateway, and manually did EVERYTHING.

Case Study: How Launch Your Signature Course™ Student Ashley Made $3500 From a Tiny Email List of 60 People

A few days ago I received an email from my Launch Your Signature Course™ student, Ashley. She was telling me how amazing it was that she was able to launch her course even to a tiny list and make life-changing revenue! 

I of course asked her if she would share her experience with you too!

Before taking our Launch Your Signature Course™ program, she had invested in tons of other courses about courses - but they were all theory-based and nothing actionable. Or they would leave out one hugely important thing - which left her without any results. 

After investing $23k into a course that didn't sell based on those other programs out there - she was so hesitant to join LYSC™. She told me: "Before I bought, I thought to myself, this LYSC™ program BETTER work!".

And it did. See her full story here!

30 PROVEN, PROFITABLE COURSE TOPICS IN FRINGE, WEIRD NICHES YOU’VE NEVER HEARD OF

30 PROVEN, PROFITABLE COURSE TOPICS IN FRINGE, WEIRD NICHES YOU’VE NEVER HEARD OF

Guys. There’s one thing that drives me absolutely nuts about running this online business teaching online business.

People assume that only people who sell marketing advice can make real money. People literally tell me “you have it easy, you sell business training. I could never do that in my niche! I talk about saving money/quilting/holistic herbalism/whatever”.

It’s the great big internet marketing lie: that success is only for people selling “make money online!” courses and programs.

Course Launch Collateral: All The Things You'll Make For Your Launch

Course Launch Collateral: All The Things You'll Make For Your Launch

It’s no secret there are about 1,000 moving parts to think about when you go to launch your first or next course.

  • There’s the tech stuff - setting up all the carts, pricing packages, upsells, and autoresponders.
  • There’s the course site - setting up the modules and lessons, uploading the content and videos, and organizing everything in a logical way.
  • There’s the sales pages, graphic design, branding, and everything “visual” you need to create.

And probably about 300 other things I’m forgetting at this moment :)

(Which is why we have an entire Course Launch Template and Process in Asana for my company, which is included for you to use and replicate in Launch Your Signature Course™).

But the thing I’m going to be focusing on today is what I call my “Course Launch Collateral”, and it’s all the content that I have to create and identify/name for our launches.

This is my “essential” launch content - things like the launch emails, the webinar content, the blog posts and more.

HOW TO BUILD AN EMPIRE WITHOUT ADS (AND WHAT TO SPEND YOUR TIME & MONEY ON INSTEAD)

HOW TO BUILD AN EMPIRE WITHOUT ADS (AND WHAT TO SPEND YOUR TIME & MONEY ON INSTEAD)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

12 MYTHS ABOUT CREATING AND LAUNCHING COURSES THAT I’VE FOUND TO BE TOTAL GARBAGE

12 MYTHS ABOUT CREATING AND LAUNCHING COURSES THAT I’VE FOUND TO BE TOTAL GARBAGE

Today is one of my favorite days.

Because today we get to...take out the trash!

That’s right - we’re talking about all the garbage lies that people tell about building and selling online courses.

I can’t tell you how often I hear people giving advice online that I just want to scream “wait! no! Don’t listen to that - it’s just not true! I’m proof that you can do it despite the challenges!”

I know that those people are just speaking from experience, and I don't blame them for that.

But I do have an issue with people listening to other people’s stories and thinking to themselves, “oh well that person said I need to spend $5k on ads to launch, and I can’t do that, so I guess I can’t launch a course."

Or...

“Well so and so says that you need to hire a developer if you want a nice course website, I guess now isn’t a good time”. Etc, etc.

And that’s what pisses me off - that listening to this outdated or just outright wrong advice is stopping YOU from building and launching your course.

That’s where I draw the line.

So today I’m clearing up a lot of these myths. I’m telling you REAL examples of people who have defied these common myths to show you just how untrue they really are.