Lately I’ve noticed this strange dichotomy in my industry. It’s made me feel pulled in two directions at the same time. It makes you question when you’re honest, and then question when you’re more reserved with personal things like numbers, experience, and other metrics.
Here’s what I’m talking about:
If you share your personal results and success, people might say things like:
It’s true, when I share my results, numbers, and other metrics with you, I’m not promising you’ll have them too (and certainly not without incredible discipline, hard work, and hustle).
I’m sharing them with you because when I first started out, I read income reports and other people’s numbers and success stories like crack because it fueled me.
It still does. I look at what EOFire can do and it tells me that we can grow like that too. It’s comforting to me, makes me feel like it’s super achievable because you see someone else do it.
I want you to know me and know my experiences before you buy something from me.
I want you to feel like you can trust my story and my results - and you need to decide that for yourself.
Some people have a sort of “rags to riches” story or a very well-crafted “brand story” that they do the whole spiel on webinars.
This is not that.