In this video we’re talking about 4 new marketing experiments we’re doing to grow our brand and exposure for our business.
To be honest, we’ve been feeling a little stuck lately.
We had been feeling like we had just been doing more of the same-old, same old: more webinars, more blog posts, more of the same. And doing the same thing over and over brings the same results (great results in our case - our business is killing it. But the “same” month after month). We are ready to do another big push and take it to the next level again.
We also hit a plateau in the number of new subscribers and readers we were adding every month. Again, we were still adding thousands of subscribers - but it was the same “rate of growth” as the month before.
So it’s time for a change. Time to take new risks and do some experiments.
Our goal is to honestly just connect better with our audience (Experiment #1 and #4 are all about this one goal), and then grow that audience far beyond what it is now. We have a message that more people need to hear, and we’re doing everything we can to get it out there.