4 Marketing Experiments We're Testing to Grow Our Business

4 Marketing Experiments We're Testing to Grow Our Business

In this video we’re talking about 4 new marketing experiments we’re doing to grow our brand and exposure for our business. 

To be honest, we’ve been feeling a little stuck lately.

We had been feeling like we had just been doing more of the same-old, same old: more webinars, more blog posts, more of the same. And doing the same thing over and over brings the same results (great results in our case - our business is killing it. But the “same” month after month). We are ready to do another big push and take it to the next level again. 

We also hit a plateau in the number of new subscribers and readers we were adding every month. Again, we were still adding thousands of subscribers - but it was the same “rate of growth” as the month before. 

So it’s time for a change. Time to take new risks and do some experiments.

Our goal is to honestly just connect better with our audience (Experiment #1 and #4 are all about this one goal), and then grow that audience far beyond what it is now. We have a message that more people need to hear, and we’re doing everything we can to get it out there. 

Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

“I don’t have a blog, can I still create a course or product?”

“I hate my website! It’s impossible to use. I can’t even edit it myself!”

“I want to start my online business, but step 1 is having a website and I literally have no tech skills and no idea where to start.”

For the past year, our readers and students have been telling us about their website struggles.

And we’ve been listening :)

So for a year, we tested and tweaked and optimized.

We studied what makes a website that converts.

Not a website that was “pretty” or “cool” - but one that actually converted MORE email subscribers and made more sales on autopilot.

How could we create the perfectly organized, optimized website just for course creators and infopreneurs like us? What would that look like?

How we redesigned the Femtrepreneur website to function better, convert more subscribers, and make more sales.

How we redesigned the Femtrepreneur website to function better, convert more subscribers, and make more sales.

The site is looking slightly different today!

Finally, after a year of not updating the site in any real way, we updated the design, the template, and the functionality of our home base.

As you may know, all of our sites are on Squarespace. We looooove Squarespace and are obsessed with how easy it is to use and edit.

The biggest change is that we switched templates.

We had been suing “Bedford”, a Squarespace template, for about a year. It had served us really well. Our site converts hundreds of email subscribers every day.

But we also came to be bothered by certain limitations of the template. Just little tiny things that I couldn’t do to make the site look the way I wanted it to.

We switched to “Pacific” and it solved 99% of those issues! We love this new template. It’s super flexible and can do anything we want!

All in all, this project took about a day and a half to complete.

Case Study: How Launch Your Signature Course™ Student Ashley Made $3500 From a Tiny Email List of 60 People

A few days ago I received an email from my Launch Your Signature Course™ student, Ashley. She was telling me how amazing it was that she was able to launch her course even to a tiny list and make life-changing revenue! 

I of course asked her if she would share her experience with you too!

Before taking our Launch Your Signature Course™ program, she had invested in tons of other courses about courses - but they were all theory-based and nothing actionable. Or they would leave out one hugely important thing - which left her without any results. 

After investing $23k into a course that didn't sell based on those other programs out there - she was so hesitant to join LYSC™. She told me: "Before I bought, I thought to myself, this LYSC™ program BETTER work!".

And it did. See her full story here!

Course Launch Collateral: All The Things You'll Make For Your Launch

Course Launch Collateral: All The Things You'll Make For Your Launch

It’s no secret there are about 1,000 moving parts to think about when you go to launch your first or next course.

  • There’s the tech stuff - setting up all the carts, pricing packages, upsells, and autoresponders.
  • There’s the course site - setting up the modules and lessons, uploading the content and videos, and organizing everything in a logical way.
  • There’s the sales pages, graphic design, branding, and everything “visual” you need to create.

And probably about 300 other things I’m forgetting at this moment :)

(Which is why we have an entire Course Launch Template and Process in Asana for my company, which is included for you to use and replicate in Launch Your Signature Course™).

But the thing I’m going to be focusing on today is what I call my “Course Launch Collateral”, and it’s all the content that I have to create and identify/name for our launches.

This is my “essential” launch content - things like the launch emails, the webinar content, the blog posts and more.

How To Build An Empire Without Ads (And What To Spend Your Time & Money On Instead)

How To Build An Empire Without Ads (And What To Spend Your Time & Money On Instead)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

12 Myths about Creating and Launching Courses That I’ve Found to be Total Garbage

12 Myths about Creating and Launching Courses That I’ve Found to be Total Garbage

Today is one of my favorite days.

Because today we get to...take out the trash!

That’s right - we’re talking about all the garbage lies that people tell about building and selling online courses.

I can’t tell you how often I hear people giving advice online that I just want to scream “wait! no! Don’t listen to that - it’s just not true! I’m proof that you can do it despite the challenges!”

I know that those people are just speaking from experience, and I don't blame them for that.

But I do have an issue with people listening to other people’s stories and thinking to themselves, “oh well that person said I need to spend $5k on ads to launch, and I can’t do that, so I guess I can’t launch a course."

Or...

“Well so and so says that you need to hire a developer if you want a nice course website, I guess now isn’t a good time”. Etc, etc.

And that’s what pisses me off - that listening to this outdated or just outright wrong advice is stopping YOU from building and launching your course.

That’s where I draw the line.

So today I’m clearing up a lot of these myths. I’m telling you REAL examples of people who have defied these common myths to show you just how untrue they really are.

THE 7 TECH SYSTEMS YOU NEED TO LAUNCH YOUR SIGNATURE COURSE

THE 7 TECH SYSTEMS YOU NEED TO LAUNCH YOUR SIGNATURE COURSE

Whenever we get to talking about creating and launching online courses, the question inevitably comes up.

“But isn’t the tech stuff going to be hard?”

“Can you still create a course if you’re not tech savvy?”

 

Here’s my thought: if you’re here now reading this on the Internet, you are tech savvy enough to create and launch a successful online course. You do not need to know how to code, how to program, how to build websites, or any of that.

Today, I’m breaking down step by step the tech you need in order to launch a successful course.